The worldwide hit “It’s Going Down Now” from Persona 3 Reload, ATLUS’ acclaimed RPG, now has an official music video, featuring live-action performances by Lotus Juice and Azumi Takahashi, as well as Toshiki Konishi from the developer’s sound team. The music video – the first officially produced by ATLUS – combines live-action performance footage with in-game visuals and new animations.
Watch the music video below:
Nominated for Japan’s Top Global Hit award at the MUSIC AWARDS JAPAN 2025, “It’s Going Down Now” is the most-streamed song from the acclaimed Persona 3 Reload Original Soundtrack, having amassed over 100 million streams on Spotify. The Persona 3 Reload Original Soundtrack also won the Spotify Streaming category at the 2024 PlayStation Game Music Awards.
Persona 3 Reload is a captivating, reimagined version of the genre-defining RPG, reborn for the modern era with an overhauled battle system, cutting-edge graphics, and enhanced audio, including a new English voiceover. The game currently holds a Metacritic score of 86 (Xbox), 89 (PC), and 87 (PS5).